Every Product Manager that I’ve had the opportunity to speak with, listen to, or read about makes one thing abundantly clear: Knowing your users is your job. Unfortunately, that’s easier said than done. If you take a moment to peruse career pages or job boards with Product Management positions, you’ll notice that each listing notes an ability to simultaneously be an Excel/SQL/database master and product expert. The nature of product management requires you to live, breathe, and eat the customer’s experience while understanding why their experience is the way it is.
I’ve spent a lot of time over the past year wrapping my mind around what it means to build a content management platform for lawyers. For nearly a year and a half, LexBlog has completely turned our model of delivery on its head, and shifted our focus from a project-to-project business, to one that focuses on developing new products. As you may guess, the cost of this shift has not been small.
Here at LexBlog, we build, launch, and support a lot of WordPress websites and blogs. In many ways, that’s almost all we do! There are certainly other day-to-day tasks that the technical team takes on, but without a doubt, our most pressing responsibility to our clients is ensuring the stability and availability of their digital properties. This is especially true given that our clients, with the unique position that they have, are often suited to write in-depth analyses faster and more proficiently than a journalist or general content producer, but all that is for naught if their blog is inaccessible.
This is why I take the maintenance of our many sites incredibly seriously. When we perform plugin updates, the update is reviewed by a member of our development team (often a product manager like myself or a developer), a fully replicated staging environment is utilized for smoke testing, and each site is backed up before the update takes place. Unfortunately, when you’re talking about hundreds of sites that make use of various (and endlessly shifting) plugin components and themes, that’s just not enough. Fortunately, we’ve developed a few tricks up our sleeves that greatly simplify matters.
The order of questions in the title is important. From general to specific. Why blog? Why am I blogging?
First off, I like to hear myself talk. It’s a failing, vanity at its worst, I know, but the sound of my own voice and thoughts is something that’s soothing. A child of Montana, being alone and in my head is a comfort. Blogging, in many ways, affords that same comfort. My internal voice gets a chance to stretch its legs while writing – a meditative exercise.
This is also a natural progression. After working at LexBlog full-time for going on three years, going from Account Manager to Technical Product Manager, my lack of a blog has always struck me as hypocritical – especially since I truly do believe in the power of blogging. For me, this blog is purely about love and knowledge – love of knowledge? Either/or, really. As my understanding of various technologies has grown, so has my desire to keep track of all these bits of information that come my way. Beyond being a place to record my thoughts, this blog is a way for me to grow professionally through writing about the subjects that are near and dear to my hear. Hopefully, if you’re reading this, you feel the same way about these things that I do.